Automatic Accounts on WooCommerce Checkout

By Devin

There are a lot of good reasons to require a customer account on checkout:

  • It’s easier for customers to manage their orders and get support.
  • It’s for customer to purchase again (all their details are saved).
  • It’s easier for store manager to track life time value of customers.

However, the checkout process for first time customers should still be as seamless as possible. This is why I like to create accounts automatically if the email hasn’t been used before. WooCommerce has this functionality built-in. Continue reading →

Using Scroll Reveal for Animation Effects

By Devin

I’ve been rebuilding a WordPress site that was originally set up using a popular ThemeForest theme and Visual Composer. The theme made it really easy to add animation effects that occur on scroll (as specific elements come into view), but extracting the code for animations wasn’t super easy (it’s part of a 600kb javascript included by theme and mixed with inline styles from Visual Composer).

However, after testing a few different libraries, I found Scroll Reveal worked best as a replacement (3k minified & gzipped). Continue reading →

Automated WooCommerce Testing with Ghost Inspector

By Devin

WooCommerce sites are made up of a complex set of integrated parts. There’s WordPress, WooCommerce itself, other third-party plugins, and a theme. Each of these components require frequent updates and has the potential to break critical functionality on your site. This is why it’s critical to have automated tests.

For a WooCommerce site I used to work with, we had a checklist of items we would manually run through after any major update:

  • Verify products on home page look correct and load
  • Test “Add to Cart” button
  • Test removing item from cart
  • Verify all product on /shop page look correct
  • Test complete checkout with Stripe for guest checkout
  • Test complete checkout with PayPal for guest checkout
  • Test complete checkout with Stripe with coupon for guest checkout
  • etc.

Needless to say, this took a lot of time. Thankfully, tests like this can all be automated using Ghost Inspector.

Continue reading →

Subscription Toggle in WooCommerce

By Devin

In WooCommerce subscription products and standard products can’t be combined. For example, if you’d like to offer customers the option to purchase coffee as a one-time sale or as a convenient monthly subscription, you’ll need to create two separate products on the backend (even though it’s essentially the same product and SKU).

If you’re SEO focused, this might be a concern in terms of duplicate content and splitting page rank. For customers, this also isn’t a great experience. If a customer lands on the one-time product page, they might not know about the subscription option (and vicea versa).

A better example of subscription user experience is Target. If a product offers a subscription option, there’s a radio button toggle with a discount clearly highlighted. Turns out, with a little work, this is also possible to do in WooCommerce. Continue reading →

Themes Shops Might be Dead: Thoughts on an Alternative Business Model

By Devin

For the past year I’ve been working at Cratejoy, a small venture funded startup in Austin. One of the most interesting aspects of the job has been learning first-hand what it takes to grow a small business into a much larger one. Specifically, I think the business model Cratejoy started with could work really well for many WordPress based businesses and consultancies.

Cratejoy began as an ecommerce website solution for subscription box companies. The business model was a monthly platform fee (~$30/mo) and 1.25% transaction fee on all sales. At the time subscription box businesses like Birchbox, Barkbox, and Naturebox were taking off, but creating a website solution for recurring physical sales was still really difficult. The founders of Cratejoy raised $4 million from investors who were interested in exploring a potential new ecommerce market. Continue reading →

How to Set JSON Endpoints in WordPress to Access an External API

By Devin

There’s a lot of JSON-based APIs that only provide access through server-side methods. If you want to use client side javascript with one of these external APIs, you’ll need to have your server access the data and serve it through ajax requests or your own JSON endpoint. Thankfully, this is really easy to do with WordPress.

In this example project, I’ll show how to get shipping rates from the Easy Post API with a custom WordPress endpoint. Continue reading →

Importing Yahoo Mail into Gmail With Original Dates

By Devin

With Yahoo being sold off in chunks to Verizon, I finally decided it was time to migrate my decade worth of Yahoo email over to Gmail.

Although Gmail offers an easy “Import mail and contacts” link from the “Settings > Accounts and Import” tab, this is not what you want to do (this is what I tried first). All your email will transfer over, but it won’t have the proper sender email address or date. Continue reading →