When you’re developing a WordPress site locally or testing in staging, you’ll generally want to prevent the site from sending out emails to customers or users.
I’ve noticed that a number of other WordPress developers are fans of MailHog (great write up by Jonathan Christopher), but in many cases it’s easier if you don’t have to install anything additional on the server.
There are a lot of good reasons to require a customer account on checkout:
It’s easier for customers to manage their orders and get support.
It’s for customer to purchase again (all their details are saved).
It’s easier for store manager to track life time value of customers.
However, the checkout process for first time customers should still be as seamless as possible. This is why I like to create accounts automatically if the email hasn’t been used before. WooCommerce has this functionality built-in. Continue reading →
WooCommerce sites are made up of a complex set of integrated parts. There’s WordPress, WooCommerce itself, other third-party plugins, and a theme. Each of these components require frequent updates and has the potential to break critical functionality on your site. This is why it’s critical to have automated tests.
For a WooCommerce site I used to work with, we had a checklist of items we would manually run through after any major update:
Verify products on home page look correct and load
Test “Add to Cart” button
Test removing item from cart
Verify all product on /shop page look correct
Test complete checkout with Stripe for guest checkout
Test complete checkout with PayPal for guest checkout
Test complete checkout with Stripe with coupon for guest checkout
Needless to say, this took a lot of time. Thankfully, tests like this can all be automated using Ghost Inspector.
In WooCommerce subscription products and standard products can’t be combined. For example, if you’d like to offer customers the option to purchase coffee as a one-time sale or as a convenient monthly subscription, you’ll need to create two separate products on the backend (even though it’s essentially the same product and SKU).
If you’re SEO focused, this might be a concern in terms of duplicate content and splitting page rank. For customers, this also isn’t a great experience. If a customer lands on the one-time product page, they might not know about the subscription option (and vicea versa).
A better example of subscription user experience is Target. If a product offers a subscription option, there’s a radio button toggle with a discount clearly highlighted. Turns out, with a little work, this is also possible to do in WooCommerce. Continue reading →
For the past year I’ve been working at Cratejoy, a small venture funded startup in Austin. One of the most interesting aspects of the job has been learning first-hand what it takes to grow a small business into a much larger one. Specifically, I think the business model Cratejoy started with could work really well for many WordPress based businesses and consultancies.
Cratejoy began as an ecommerce website solution for subscription box companies. The business model was a monthly platform fee (~$30/mo) and 1.25% transaction fee on all sales. At the time subscription box businesses like Birchbox, Barkbox, and Naturebox were taking off, but creating a website solution for recurring physical sales was still really difficult. The founders of Cratejoy raised $4 million from investors who were interested in exploring a potential new ecommerce market. Continue reading →