If you’re new to WordPress development, there’s a couple techniques that will be incredibly useful when building themes for a specific company or purpose. Most WordPress themes available are built for general use, but when adapting it for a specific site it’s usually necessary to hardcode at least a few specific elements rather than make everything dynamic.
For example, it might make sense to hardcode the menu if it requires a lot of custom styling. It might make sense to query for specific pieces of known content. Certain pages may have a lot of art direction or targeted styles that would be incredibly difficult to build a custom UI for.
If you’ve already built a few custom themes, it’s likely know a many of these tips already- but hopefully there’s a few gems that will be useful for your toolkit. Continue reading